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ISSUE 13 AUTUMN 2011

Redefining the cinema experience

Sony helps cinemas transition to digital

inside
Sony partners with suppliers for 4K cinema
Joint expertise offers better service

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Bridging the digital gap
VPF deals from Sony offer an ideal way to convert to digital cinema
Sony is offering cinema owners a complete solution for converting from 35mm to digital.
This includes all the hardware and software necessary to run a digital operation, as well as the interest free financing to make the conversion. Sony s new lower upfront cost program, combined with a closing window for
VPF backed deployments, makes now the best time to convert to digital with Sony.
At the heart of the offer is the ultra-high resolution Sony 4K projection system, which has already shipped over 10,000 units worldwide. Converting to digital offers a wealth of opportunities for theaters, not just in higher resolution images and advanced 3D
movie experiences, but with applications such as digital signage, remote monitoring,
video surveillance and alternative content.
We are aggressively pursuing large and small exhibitors interested in crossing over to digital cinema,  says Patrick Leon, Senior
Manager Business Development, Sony
Electronics. If you ve already begun the process of deploying Sony or even non-Sony equipment, we can bring previously deployed equipment under VPF contracts as well.
Studios  all six majors and dozens of others
 are helping to pay for the conversion so that each time a Sony deployed VPF eligible projection system is used to show content, a
VPF fee is paid to subsidize the equipment

cost. In effect, exhibitors who convert to