virtual reality personalizes the luxury car buying experience - Nvidia

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SUCCESS STORY  |  AUDI BUSINESS INNOVATION

VIRTUAL REALITY
PERSONALIZES THE
LUXURY CAR BUYING
EXPERIENCE

Customer view of 2017 A8 next-generation dashboard in virtual reality

AUDI Business Innovation embraces VR to give life to their customers  dream cars.
ELEVATING CUSTOMER SATISFACTION
Audi is one of the world s leading manufacturers of luxury cars with nine global production facilities and more than 80,000 employees.
The virtual reality development team is located at Audi Business
Innovation GmbH in Munich, Germany where a team of 20 people work on VR for marketing and sales. Audi employs more than 100
people across all of its VR initiatives.
The Audi VR experience gives customers a close view of the 2018 A8
headlight details

REASONS FOR QUADRO P6000
> Fueled by NVIDIA® Pascal!", NVIDIA s stateof-the-art GPU architecture
> 3,840 CUDA parallel processing cores,
24GB GDDR5X RAM, with PCI Express 3.0
x16 interface
> 12 TFLOPS 32-bit floating point performance
> Low latency, even with large models with millions of polygons
> Professional support for software applications

Audi manufactures more than 50 models, and each model is available in many different configurations. For example, the Q3
alone can be produced in over 3,000,000 different combinations.
This means that no dealership can stock a truly representative sample of each model. Each purchase therefore requires a detailed walkthrough of each customer s unique requirements from the engine type and exterior color to the wheels, interior color,
decorative inlays, steering wheel, and accessories.
This meticulous process becomes even more challenging if the customer changes their mind. Each change requires at least a phone call to the dealership and perhaps another visit. In fact, the average customer visited the showroom or dealership seven times following changes to their initial order, resulting in wasted time and often some frustration before concluding the transaction. From the dealership perspective, each repeat phone call or visit represents time and effort that cannot be invested in helping another customer