Samsung Annual R eview 19 9 8
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SAMSUNG IN COORDINATION WITH CHEIL COMMUNICATIONS INC.
SAMSUNG MOONWHA PRINTING CO. SEOUL, KOREA
STEVEN STARBUCK
ASHTON WORTHINGTON
FRANKFURT BALKIND NY/LA/SF
ALL SAMSUNG PRODUCTS AND SERVICES MENTIONED
IN THIS PUBLICATION ARE THE PROPERTY OF SAMSUNG
Samsung Annual R eview 19 9 8
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SAMSUNG IS...
MANY THINGS TO MANY PEOPLE. INNOVATOR. ECONOMIC POWER. PARTNER.
SURVIVOR. EMPLOYER. PROVIDER. HELPER. LEADER.
BUT MORE IMPORTANT THAN WHAT WE ARE TO PEOPLE, IS WHAT WE DO FOR THEM.
FOR OVER SIXTY YEARS, SAMSUNG S TRADITION HAS BEEN TO IMPROVE
THE LIVES WE ARE ABLE TO TOUCH. WE CONTINUE TO DO SO THROUGH CREATING
PRODUCTS ATTUNED TO THE LIFESTYLES AND ASPIRATIONS OF CONSUMERS.
OUR SOCIAL CONTRIBUTIONS REVEAL A PROFOUND COMMITMENT TO BETTERING
THE COMMUNITIES IN WHICH WE WORK AND LIVE.
WE CONTINUE TO BUILD FOR THE FUTURE, TODAY.
KUN-HEE LEE
CHAIRMAN
SAMSUNG ELECTRONICS
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. . . inv e st i n g i n i n n o v at i o n s ,
hu m a n p ot en t ial a n d p ro d u ct e x p e r i e nc e s t ha t a r e . . .
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