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SAMSUNG ANNUAL REPORT 2005
T H E N E X T P H A S E PA R T I I I :

The Future. Redeû
ned.

SAMSUNG ANNUAL REPORT 2005
T H E N E X T P H A S E PA RT III:

The Future. Redeû
ned.

The Future. Redeû
ned.

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A Message from the Chairman
Kun-Hee Lee

To Our Customers, Business Partners and Shareholders:
Samsung has enjoyed a year of growth and success. We are proud to be regarded as one of the world s leading companies, producing products that are highly respected in the marketplace. The Samsung name is everywhere: in Asia, Europe and the Americas; the Northern and Southern hemispheres; in long-established nations and newly emerging ones. And we have worked hard to make sure the Samsung name means quality and innovation, and represents the combined teamwork of tens of thousands of employees worldwide.
Samsung is moving to the forefront of our industry today because of our decade of dedication to the simple principles of change, innovation and creativity.
Now that we are at last experiencing the success we have so long pursued and worked so hard to achieve, our mission has broadened. For with success come serious challenges and responsibilities. I believe that we are well prepared to meet these challenges and responsibilities.
Changing Faster for the Better
Success at Samsung has been the result of our relentless and fearless pursuit of change. We have taken the accepted and charged our employees to change it for the better. And we have dared to imagine the unimaginable. Nothing for us is ever finished it can always be improved. We have used change as a motivator for our employees, as a metaphor for our culture and as a measure of our forward movement. Change has created momentum throughout the company.
At Samsung, change has resulted in success and success, to us, necessitates further change.

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It is now incumbent upon Samsung more than ever to continue to change at an accelerated rate. For us, we will always stretch to greater heights. We will not rest on our laurels. We will work harder, reach farther and continue to encourage and value change in order to maintain our leadership position.
The responsibilities implied and demanded by our accomplishments are to our customers, our employees and to the communities around the world where we have made an impact, as well as to those where we will be influential in the future.