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Dear Samsung Electronics Stakeholder:
In 2012, the company achieved steady growth thanks to your continued trust and dedication. Despite intensifying competition, we recorded historic sales revenue and operating profit that strengthened our leadership in the global electronics industry. Based on consolidated financial statements, we realized sales revenue of KRW 201 trillion, operating profit of
KRW 29 trillion and net income of KRW 24 trillion, double the previous year. We also maintained a robust financial structure,
with a 49.1 percent liability ratio and 79.5 percent capital adequacy ratio.
Vice Chairman & CEO Oh-Hyun Kwon

The trust and dedication of our customers,
shareholders and society drives change and innovation at
Samsung Electronics

President & CEO Boo-Keun Yoon

President & CEO Jong-Kyun Shin

02

Expanding the market leadership of core businesses
Last year, Samsung Electronics expanded its market leadership in core businesses, including smartphones and TVs. We achieved remarkable results in our mobile business, ranking No. 1 in both sales and market share in smartphones and all mobile phones. In the TV business, we again achieved No. 1 market share, for the seventh year in a row, also earning the highest profitability in the industry. We further strengthened the market power of our
Memory business, outpacing competitors with our unmatched technology, dominant cost savings and advanced process technology development. In our developing businesses, OLED
greatly improved its profitability, led by differentiated competitiveness. The System LSI business also showed outstanding growth in the mobile device market, led by the AP
and CIS sensor segments.
In 2013, we will sharpen our market leadership across core areas and accelerate developing businesses to maintain our strong performance. With our newly reorganized structure of three divisions, we will aggressively respond to rapidly changing business environments as we steer new technology initiatives,
pioneer new markets and identify business opportunities.
Securing our core competitiveness and brand momentum
To reinforce competitiveness, Samsung Electronics is focusing on attracting outstanding talent. We are consistently recruiting

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