Case Study:
FocusVision Worldwide
A crystal clear connection
Leading market research provider uses
Logitech HD Webcams to conduct online focus groups
Company
FocusVision www.focusvision.com
Location
Stamford, CT
Industry
Technology/
Professional Services
Overview
Leading global provider of live video transmission, analysis and archive solutions for the qualitative market research industry
Give the customers what they want. It s an age-old adage in the business world, and companies are challenged daily to find out exactly what their customers want and then deliver it. Qualitative market research focus groups and in depth interviews (IDIs) with consumers is a highly-effective way to gather the right information to help businesses make better decisions about product research, development and marketing.
Gathering consumers at research facilities for focus groups isn t always feasible; marketers need options that provide efficient, cost-effective ways to engage with hard to reach respondents. FocusVision helps global companies better reach consumers with industry-leading live video transmission,
analysis, and archiving solutions for the qualitative market research industry.
Today, more than 1,500 companies including more than 50% of global
Fortune 500 companies use FocusVision s innovative research technologies and services.
We provide a critical service for companies around the world by enabling their researchers to easily conduct whatever types of research they need to do in the simplest way possible, says Tim Lynch, director of marketing for FocusVision. They rely on the technology to be seamless; we rely on
Logitech for Business to provide it.
Online Focus Group
FocusVision relies on Logitech cameras and other equipment to provide reliable, highdefinition video and sound for its research clients. We use the Logitech high-definition
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