news release samsung electronics honored with 37 ces ...

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NEWS RELEASE
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Jose Cardona
Samsung Electronics America
(201) 229-4118
jcardona@sea.samsung.com

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Amy Driscoll
Weber Shandwick
(212) 445-8327
adriscoll@webershandwick.com

SAMSUNG ELECTRONICS HONORED WITH 37 CES 2011 INNOVATION AWARDS
Industry Specialty Awards include Two Best of Innovation and Six Eco-Design Products
RIDGEFIELD PARK, N.J., November, 2010  Samsung Electronics, a market leader and award-winning innovator in consumer electronics, semiconductors and telecommunications, today announced that it was recognized with 37 prestigious International Consumer Electronics Show (CES) 2010 Innovation
Awards. CES, the world s largest consumer technology tradeshow held by the Consumer Electronics
Association® (CEA) every year has honored Samsung with a 3-year total of more than 100 awards (23 in
2009; 46 in 2008). Among the CES awards, Samsung was recognized with two Best of Innovation awards and six Eco-Design honors. Products entered in the CES Innovations program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 36 categories.
We are honored to be recognized by the Consumer Electronics Association and their industry experts for our technology and design innovation. Samsung s employees, all over the world, work diligently to create products that make a difference in people s lives and receiving these Innovation Awards is a tribute to their efforts," said CS Choi, president and CEO, Samsung Electronics America, Inc. "CEA is a prestigious and respected organization and this kind of validation of our commitment is very important to all of us at Samsung. 
Samsung Electronics  award-winners include three TVs, nine Blu-ray players and home theater systems,
a digital camera and camera lens, five mobile phones, an SSD, three 3D monitors, a 3D projector, and two mobile PCs. In addition, Samsung received six eco-design winners including two home appliances,
an LED monitor and semiconductor and panel products. All of Samsung's award-winning products will be on display during the 2011 International CES, which runs January 6-9, 2011, in Samsung booth #12006 in the Central Hall and in the Grand Lobby of the Las Vegas Convention Center.
The following are additional details for some of the CES innovation honoree award recipients:
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Samsung s new NX100 offers the performance and image quality of a DSLR and the portability and convenience of a point-and-shoot in a compact form factor. It is the world s first mirror-less interchangeable lens camera to feature a lens-based camera control interface, allowing users to control and set key camera settings directly from the lens.
The world s first intelligent i-Function lens, the NX 20-50mm, is a revolutionary lens that is putting professional-quality images at everyone s fingertips. With a touch of the i-Function