CASE STUDY: KINDRED HEARTS
Compact, Reliable In-Store Printing Solution
Enables Kindred Hearts to Tap Retail Demand for Instantly Personalized Gifts
OVERVIEW
Customer Need
Kindred Hearts, which makes gift products emblazoned with inspirational messages, wanted to expand its wholesale business into retail shops. That meant the gift items needed to be personalized with the names of the recipients and other information in-store. The company needed laser printers that could produce the messages quickly and easily on high-quality vellum.
Samsung Solution
Kindred Hearts standardized on the Samsung
ML-3712ND, a black-and-white laser printer that provides high performance in a compact form,
saving precious shelf space at the retail shops.
The printer has a powerful 600 MHz Dual Core processor and expandable memory of up to
384MB. It outputs the first page in just
6.5 seconds and is easy-to-use, which was crucial since not all the retail workers are experienced with technology.
Results
The first 15 Hallmark stores that adopted the program saw an impressive 90 percent sellthrough rate. The program has quickly expanded to some 650 retail locations, which have enjoyed brisk sales, especially on special occasions like
Mother s Day. There also has been significant up-selling, with customers often buying a second item on the spot when they see the high quality and level of personalization. Kindred Hearts is now hatching plans to integrate use of Samsung s
MobilePrint App on tablets to take the customer experience to the next level.
THE CUSTOMER
Kindred Hearts
Both figuratively and literally,
Kindred Hearts is an inspirational business. The family-owned company, based in Plainfield, IL,
produces photo frames, candle holders and other decorative items that are emblazoned with
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