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2011 Sustainability Report

About This Report
This is the fourth Sustainability Report issued by Samsung
Electronics and is intended to communicate our sustainability efforts and performance to stakeholders. At Samsung
Electronics, we firmly believe that we can deliver positive value by protecting the environment and improving the social conditions of the communities in which we operate while generating economic performance.

Reporting Period
This report covers the period from January 1 to December 31, 2010.
For quantitative measures of performance, the report includes data for the three years from 2008 to 2010 to help readers identifying trends and year-on-year comparison. For material issues, the report covers information up to March 2011.

Reporting Scope
Financial data in this report was prepared on a consolidated basis according to newly introduced K-IFRS (International Financial
Reporting Standards), while the coverage scope of environmental and social performance includes the major overseas subsidiaries.
Information that pertains only to the performance of the headquarters has been footnoted accordingly.

Assurance
To ensure credibility of the report contents and reporting procedures,
this report has received third party assurance from PwC. This report was independently assured in accordance with the ISAE3000 and
AA1000 AccountAbility Assurance Standard (AA1000AS Type II
Assurance). The assurance statement is on page 86.

Reporting Principles
This report refers to the G3.1 Guidelines of GRI (Global Reporting
Initiative) and is prepared with reference to the AA1000 APS (2008)
principles (inclusivity, materiality and responsiveness). It also contains information with reference to the ISO26000 Standard published in
November 2010.
Explanations are provided for any changes in calculation standards from those applied in past reports. This report complies with the GRI
G3.1 Guidelines with an application level of A+.

Amidst the continuing endeavors in the business sector to make sure that companies  business activities are aligned with sustainable development, a growing number of stakeholders are demanding that corporations take on greater responsibilities for the social and environmental impacts of their businesses. In answer to that social call,
Samsung Electronics is now equipped to log, respond to, and resolve stakeholder queries and concerns in a systematic manner through the

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SAMSUNG ELECTRONICS 2001 ANNUAL REPORT CONTENTS [1] Welcome [2] Financial Brief [4] Board Leadership [6] CEO Keynote [12] Convergence Showcase [18] Digital Innovation [20] Digital Media Network [26] Telecommunication Network [30] Digital Appliance Network [34] Device Solution Network [38] -Process Innovation [46] At Play [48] In Service [50] In Harmony [53] Financial Report [64] Board Committees & Profiles [66] Our World [68] Stay tuned... ON SUCCESS Welcome to the Samsung Electronics 2001...

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