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SAMSUNG ELECTRONICS 2001 ANNUAL REPORT

CONTENTS

[1] Welcome [2] Financial Brief [4] Board Leadership [6] CEO Keynote [12] Convergence Showcase [18] Digital Innovation
[20] Digital Media Network [26] Telecommunication Network [30] Digital Appliance Network [34] Device Solution Network [38]

-Process Innovation

[46] At Play [48] In Service [50] In Harmony [53] Financial Report [64] Board Committees & Profiles [66] Our World [68] Stay tuned...

ON SUCCESS
Welcome to the Samsung Electronics 2001 Annual Report. In the pages ahead, we ll be sharing how we continued to lead and innovate our way to profitability in one of the most challenging years of our 32-year history. What concepts we ve been dreaming up for your digital future. How we re converging on success by focusing on value innovation in both our products and processes. And how we re actively contributing through sports, community service, and a strong environmental commitment to make the world a better place to live. In short, this report is a chronicle of year-one in our mission to become what we call a Digital- Company  a company where continuous innovation in both products and processes empowers us to deliver superior value to both our customers and investors as we lead the digital convergence revolution.

Jan 6 Home network, modular TV debut at CES 2001 Jan 9 Industry s first 512MB SO-DIMM ships Jan 10 SyncMaster 740 DFT monitor ships

01

Global economic stagnation and the terrorist attacks on the U.S. combined to create an extremely challenging business environment for multinationals in 2001. Samsung Electronics rose to meet this challenge with sales of 32.4 trillion won and net income of 2.9 trillion won for the year. While many of our global peers saw their stock prices fall sharply, ours rose 77% during the year, propelling our market capitalization upward to 18% of the total Korea Stock Exchange market value, up from 14% in 2000. This solid performance is a tribute to our focused, ongoing commitment to restructuring that has enabled us to achieve financial stability ahead of our industry peers as well as our equally focused commitment to investment in
R&D and continuous product and solution innovation.

Financial Highlights

In millions of Korean won

In millions of U.S. dollars

2001

2000

2001

2000

32,380,375

34,283,752

24,419.6