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Sony Professional

PRESS RELEASE
Sony speeds up SxS PRO memory card range n Increased transfer speed up to 1.2Gbps (read & write)



9 September 2011



AMSTERDAM (IBC Booth 12.A10), 9 September, 2011: Sony Corporation has expanded its SxS PRO memory card range with a new generation which offers twice as fast writing speed than previous models. The new SxS PRO 64GB, SBP64A model, can read and write data at up to an astonishing 1.2Gbps* through an ExpressCard slot, without the need for an adapter. With this evolution of increased writing speed, professional users will be able to capture video of higher bitrate. They will also be able to capture 120 minutes of recording in HD 422 50Mbps MXF mode, which is widely used in the broadcast area, and transfer content directly to a laptop in just 8 minutes*, which will highly improve the global workflow. In addition to its distinguished data transfer speed the SBP64A also features high durability, reliability and useful functions with XDCAM/XDCAM EX, included in the full SxS memory card range, which is achieved through "Intelligent Technology by SxS".



© 2011 Sony United Kingdom Ltd. All rights reserved.









"Intelligent Technology by SxS" has been developed to reach impressive data reliability & durability and to be completely compatible with Sony XDCAM/XDCAM EX equipment. Data reliability is achieved through the "Power failure management" function which enables the card to read the data again by recreating data management table** in the event of sudden loss of power supply or if the card is accidentally picked out, as well as through the dataerror correction or the datadefects minimizing function. Also, like its SxS predecessors, SBP64A offers salvage function and slowmotion recording function as a result of being coengineered with XDCAM/XDCAM EX.

The new SxS PRO 64GB will be available in October 2011.
* Based on Sony internal testing. Actual speed/time varies, depending on measurement condition.

** Not guaranteed reading of all the data.

About Sony Professional Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers. With over 25 years' experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisation's individual business goals. For more information please visit www.pro.sony.eu Follow us on Twitter @sonyproeurope / www.twitter.com/sonyproeurope

For further information please contact: Elizabeth Pierce, PR Manager, Sony Professional Tel: +44 (0) 1256 483481, email: elizabeth.pierce@eu.sony.com , web: www.pro.sony.eu and www.pro.sony.eu/promedia



© 2011 Sony United Kingdom Ltd. All rights reserved.