CFTV INTERVIEW
CRYSTAL FERREIRA
Channel Chief & Global Head of
B2B Channel and Alliances for
Logitech
Logitech Relaunches Partner Program, Offers
Full B2B Portfolio.
As we step into 2024, Logitech is thrilled to introduce our revamped partner program and innovative solutions tailored for the channel community. Crystal Ferreira, our Global
Head of B2B Channels & Alliances, shares insights into our channel-first approach, highlighting how it streamlines collaboration for our valued partners and global customers,
making the Logitech experience even more seamless.
Despite efforts by companies to lure employees back to the off ice, fl exible work options have become a necessary component for maintaining staff continuity. Forward-thinking channel partners are playing a pivotal role in assisting their clients in adapting to this modernization of work, offering products and services that align with the needs of both employers and employees
Crystal Ferreira is Channel Chief
& Global Head of B2B Channel and Alliance for Logitech. She is responsible for establishing
Logitech's B2B Channel strategy and developing and maintaining partnerships with distributors, system integrators, value-added resellers and ecosystem alliances that collectively provide uni?ed communications,
digital transformation and personal workspace solutions to business and institutional customers.
This is not a simple proposition for companies as they look to evolve their workspace setups so employees can work, create, and collaborate effectively from anywhere. Logitech's B2B
collaboration and personal workspace solutions, coupled with the Partner Connect program, have undergone significant evolution to empower our partners to thrive in this everchanging environment.
Hybrid work is the new normal across North
America, said Crystal Ferreira, It is inevitable that one or more meeting participants will be
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