Samsung Annual Report 2003
THE NEXT PHASE
THE NEXT PHASE
Samsung Annual Report 2003
THE NEXT PHASE
MOTIVATION
To understand where we re going, it helps to take a look at what s driving us there.
9
COLLABORATION
Successful companies no longer always go it alone.
23
EXPECTATION
Customers are all about expectations.
35
DEMONSTRATION
It is important to demonstrate that our standards, values and goals are indeed real.
44
COMPUTATION
61
ORGANIZATION
The power of Samsung as a brand is tied to the strength of its organizations.
65
All Samsung products and services mentioned in this publication are the property of Samsung.
Published by Samsung in coordination with Cheil Communications Inc.
Printed by Samsung Moonwha Printing Co., Seoul, Korea
Written by Denis Jakuc
Principal Photography by Ashton Worthington
Created by The Corporate Agenda: www.corporateagenda.com
TEN YEARS AGO,
Samsung launched its New Management initiative,
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