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Samsung Annual Report 2003

THE NEXT PHASE

THE NEXT PHASE

Samsung Annual Report 2003

THE NEXT PHASE

MOTIVATION

To understand where we re going, it helps to take a look at what s driving us there.
9

COLLABORATION

Successful companies no longer always go it alone.
23

EXPECTATION

Customers are all about expectations.
35

DEMONSTRATION

It is important to demonstrate that our standards, values and goals are indeed real.
44

COMPUTATION
61

ORGANIZATION

The power of Samsung as a brand is tied to the strength of its organizations.
65

All Samsung products and services mentioned in this publication are the property of Samsung.
Published by Samsung in coordination with Cheil Communications Inc.
Printed by Samsung Moonwha Printing Co., Seoul, Korea
Written by Denis Jakuc
Principal Photography by Ashton Worthington
Created by The Corporate Agenda: www.corporateagenda.com

TEN YEARS AGO,
Samsung launched its New Management initiative,